have completed the full fit out
project of the new Piaget store
for the Richemont Group. Piaget are designer
watch makers and Jeweller’s and
this is their first ‘Boutique Store’
in the UK. Piaget are also part
of the Richemont Group. The refurbishment covered a 7-storey
building, which is situated in New
Bond Street, London.
property was once the London residence
of the Second Duke of Westminster.
The project was completed in 2009,
to a high specification, and is
now the new Head Office, Restaurant,
Hotel and exclusive Retail Premises
for Alfred Dunhill in Mayfair.
This project involved major structural
alterations, a large Basement extension,
full façade restoration and complete
fit out. Works were completed over
10-months to the value of £3.3 million.
The property is saturated with
original architectural points of
interest and retains many of the
splendid period features; all which
had to be carefully protected or
restored by Specialist Contractors.
This Boutique Store, which is situated
in the heart of London, was completed
to a very high standard. Structural
works were initially involved to
move the staircase from the Ground
Floor to the Basement.
The remaining works were mainly
high class shop fittings, many of
which were produced in Germany.
Lighting, data and general retail
storage areas were all installed
before the finishes were introduced.
We have also carried out works
for Vertu at their Store in Paris
and in their concession in Galeries
We currently maintain the Vertu
Store in Old Bond Street, and their
concessions in Harrods and Selfridges,
Vertu Head Office,
a history of precision and
perfection and, for this reason,
they designed a complete Mock-Up
Store, complete with shop front,
mechanical and electrical
services, high specification
finishes and German fabricated
display units, to sit into the
Lobby of their UK Head Office.
From concept to
completion, we worked closely
with the Vertu Team to deliver a
new brand, which would not be
out of place in any major city
in the world.
the Reception and Lobby of their
Head Office remained open
throughout, the project was very
demanding but the results after
6-weeks on site was extremely
pleasing for all involved.
Vertu can now test
display equipment, lighting and
train staff in a Boutique store
environment (in Hampshire).
the successful completion of Alfred
Dunhill’s new Head Office, Restaurant,
Hotel and exclusive Retail Premises
in Mayfair, we then moved onto their
Jermyn Street Store; which was their
original ‘Flagship Store’ in the
West End of London.
This was a complete refurbishment,
from floors to ceilings, which included
back of house, Vitrines, window
displays and the main retail area,
again to the very high standards
that are expected by the Richemont
The store was divided into two,
with one half being sold to another
Gents Retailer, Boggi of Milan.
Boggi also became one of our Clients’
and again we moved on to refurbish
This project was completed 1-week
early, when the Client requested,
halfway through the works, their
intention to open a week early.
Desertoak refurbished this impressive
building on St James Street as the
first UK store for Beretta. The
store, or Gallery as Beretta like
it to be known, has retained a lot
of the original panelling and plasterwork.
The Gallery is spread over 4-floors,
with the Gun Room on the Second
Floor. Security and quality were
paramount when creating this unique
The store was completed in 8-weeks,
with a bonus paid to ensure that
the store opened in time for Christmas.
All deadlines were achieved.
We have continued to carry further
works and maintenance at Beretta
since the refurbishment and, furthermore,
we have since completed a fit out
for Beretta in a concession within
Following the successful completion
of the Alfred Dunhill store in Jermyn
Street, London, we were then approached
by the Italian Gentlemen’s’ Retailer,
Boggi Milano, to carry out the fit
out works to their first UK retail
store in Jermyn Street, London.
The Client employed several Italian
Contractors, who were also managed
by Desertoak Ltd, in order to comply
with UK Health and Safety and CDM
The store was required to be
completed to an extremely fast-
track programme, but the standards
could not be jeopardised.
Desertoak have carried out works
to three concessions within Harrods,
for Beretta, Van Cleef & Arpels
We are also the Planned Maintenance
Contractor for Vertu at Harrods.
Cleef & Arpels are another company
under the umbrella of the Richemont
Group, for whom we have carried
out works at their ‘Boutique Store’
in New Bond Street, London.
We have also assisted them with
an exhibition/display stand within
their concession at Harrods.
project consisted of two phases.
Phase 1 was to convert an unused
storage area into a Manager’s Office,
by removing the existing block walls
and existing fittings, altering
the existing ceilings to suit and
fitting new doors. The area was
then completely redecorated, ready
for the Management Staff to occupy.
Phase 2 was the conversion of
the old Manager’s Office to form
a new Retail Area. This entailed
the removal of existing partition
walls and constructing new, to form
a new Retail Area layout, and forming
a new opening from the old Office
into the existing open retail unit.
This also included forming a ramp,
and the installation of a new KABA
Fire-Rated Roller Shutter Door.
The area was then completely redecorated,
ready to be fitted out by the new
Retail Tenant. All works were completed
whilst the shop was open.
Since completion of these
works, we have completed
maintenance works to the
Plumbing and Heating services
and many minor works.
team at webbs now contact us
regularly to resolve any day to
day building related problems.
After the successful works at Webbs
of Wychbold, Pleydell Smithyman
Ltd contacted us to undertake the
refurbishment of the Restaurant
at West Hagley.
Minor structural works enabled
the Kitchen area to be open plan
and extended slightly, whilst tiling,
flooring and services works were
completed. New Kitchen equipment
and servery counters were also installed,
complete with decorations throughout.
Over the last few years, Desertoak
have continued to alter and adapt
Laufen’s Bathroom Showroom in Evesham,
to display all their latest bathroom
These works have ranged from
reconfiguring their Office, to allow
a greater display area; constructing
new display areas, including new
low-level display walls and fitting
new display items to walls, as and
We have also fitted all of the
display items at the KBB Show at
the NEC, Birmingham, for Laufen,
Roca and Cosmic.
Desertoak were contracted by NBRealEstate
to divide up an existing retail
unit in Jermyn St London. We installed
a new fireproof walls creating two
demises, removed the existing shop
fittings and displays. We also divided
the electrics and created two zones
for separate fire alarm systems
interfaced with the main building
A new Air Conditioning system
was fitted to one demise and the
existing system redesigned to serve
A new curved Stainless Steel
shopfront was fitted to match the
existing demise entrance, this included
a new marble entrance and stall
We subsequently worked with NB
RealEstates on a Retail Fitout in
Jermyn St where they acted as Contract
We were contacted by Brightstyle
to assist in the creation of a new
Supporters’ Shop at the Stadium,
by converting an old Ticket Sales
Area and a Storage Area into the
new Supporters’ Shop.
The works consisted of the demolition
of internal walls, to create the
open area, and an external wall,
to allow for the installation of
a new Shopfront. The fit out works
included, new plasterboard linings
to walls, installing a new suspended
ceiling and the installation of
new slatwall display walls, gondolas
and new counters supplied by Brightstyle.
For the last 20-years, Desertoak
have worked in partnership with
the Lloyds TSB Banking Group, carrying
out refurbishments and co-location
works to the Bank’s Branches and
Many of these projects included
structural alterations, to enable
new layouts and services to be incorporated.
Over the years, these projects have
progressed with the Bank’s designs
and working procedures.
preferred Contractor, Branches
were completed nationally on a
three year programme, based upon
an agreed Schedule of Rates.
recently we have been involved
in the refurbishment and repairs
to the facades of the Branches
in the south west of the UK,
which have predominantly been
stonework and rendered finishes.
We were pleased to complete the
refurbishment of the Porsche GB
showroom in Chiswick. The work
consisted of structural
alterations, external cladding,
office refurbishment and the
replacement of all finishes to
the car show room, all carried
whilst Porsche continued to
Following the successful removal
of the Vertu concession in Nokia’s
Flagship Store, Nokia requested that we carry out
some follow on minor works.
Desertoak constructed the new
glass surround for their massive
103” Plasma TV, which had been relocated
from the First Floor. New service
points were also required, without
any disturbance to the existing
wall or floor
All works were carried out at
night, in order to reduce noise
and disruption to Customers and