desert oak - construction & refurbishment
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PiagetWe have completed the full fit out project of the new Piaget store for the Richemont Group. Piaget are designer watch makers and Jeweller’s and this is their first ‘Boutique Store’ in the UK. Piaget are also part of the Richemont Group. The refurbishment covered a 7-storey building, which is situated in New Bond Street, London.


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Alfred Dunhill, Bourdon House, Mayfair

This property was once the London residence of the Second Duke of Westminster. The project was completed in 2009, to a high specification, and is now the new Head Office, Restaurant, Hotel and exclusive Retail Premises for Alfred Dunhill in Mayfair.

This project involved major structural alterations, a large Basement extension, full façade restoration and complete fit out. Works were completed over 10-months to the value of £3.3 million.

The property is saturated with original architectural points of interest and retains many of the splendid period features; all which had to be carefully protected or restored by Specialist Contractors.

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Vertu, Old Bond Street, London and Paris

This Boutique Store, which is situated in the heart of London, was completed to a very high standard. Structural works were initially involved to move the staircase from the Ground Floor to the Basement.

The remaining works were mainly high class shop fittings, many of which were produced in Germany. Lighting, data and general retail storage areas were all installed before the finishes were introduced. 

We have also carried out works for Vertu at their Store in Paris and in their concession in Galeries Lafayette, Paris.

We currently maintain the Vertu Store in Old Bond Street, and their concessions in Harrods and Selfridges, Manchester.

 Vertu Head Office, Church Crookham

Vertu have a history of precision and perfection and, for this reason, they designed a complete Mock-Up Store, complete with shop front, mechanical and electrical services, high specification finishes and German fabricated display units, to sit into the Lobby of their UK Head Office.

 From concept to completion, we worked closely with the Vertu Team to deliver a new brand, which would not be out of place in any major city in the world.

 As the Reception and Lobby of their Head Office remained open throughout, the project was very demanding but the results after 6-weeks on site was extremely pleasing for all involved.  Vertu can now test display equipment, lighting and train staff in a Boutique store environment (in Hampshire).


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Alfred Dunhill, Jermyn St, London

Following the successful completion of Alfred Dunhill’s new Head Office, Restaurant, Hotel and exclusive Retail Premises in Mayfair, we then moved onto their Jermyn Street Store; which was their original ‘Flagship Store’ in the West End of London.

This was a complete refurbishment, from floors to ceilings, which included back of house, Vitrines, window displays and the main retail area, again to the very high standards that are expected by the Richemont Group.

The store was divided into two, with one half being sold to another Gents Retailer, Boggi of Milan. Boggi also became one of our Clients’ and again we moved on to refurbish their store.

This project was completed 1-week early, when the Client requested, halfway through the works, their intention to open a week early.

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Beretta, St James St, London

Desertoak refurbished this impressive building on St James Street as the first UK store for Beretta. The store, or Gallery as Beretta like it to be known, has retained a lot of the original panelling and plasterwork. The Gallery is spread over 4-floors, with the Gun Room on the Second Floor. Security and quality were paramount when creating this unique store.

The store was completed in 8-weeks, with a bonus paid to ensure that the store opened in time for Christmas. All deadlines were achieved.

We have continued to carry further works and maintenance at Beretta since the refurbishment and, furthermore, we have since completed a fit out for Beretta in a concession within Harrods. 

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Boggi Milano, Jermyn Street, London

Following the successful completion of the Alfred Dunhill store in Jermyn Street, London, we were then approached by the Italian Gentlemen’s’ Retailer, Boggi Milano, to carry out the fit out works to their first UK retail store in Jermyn Street, London.

The Client employed several Italian Contractors, who were also managed by Desertoak Ltd, in order to comply with UK Health and Safety and CDM legislation. 

The store was required to be completed to an extremely fast- track programme, but the standards could not be jeopardised.

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Harrods, London

Desertoak have carried out works to three concessions within Harrods, for Beretta, Van Cleef & Arpels and Vertu. 

We are also the Planned Maintenance Contractor for Vertu at Harrods.

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Van Cleef & Arpels, Old Bond Street, London

Van Cleef & Arpels are another company under the umbrella of the Richemont Group, for whom we have carried out works at their ‘Boutique Store’ in New Bond Street, London.

We have also assisted them with an exhibition/display stand within their concession at Harrods.


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Webbs of Wychbold, Droitwich, Worcestershire

This project consisted of two phases. Phase 1 was to convert an unused storage area into a Manager’s Office, by removing the existing block walls and existing fittings, altering the existing ceilings to suit and fitting new doors. The area was then completely redecorated, ready for the Management Staff to occupy.

Phase 2 was the conversion of the old Manager’s Office to form a new Retail Area. This entailed the removal of existing partition walls and constructing new, to form a new Retail Area layout, and forming a new opening from the old Office into the existing open retail unit. This also included forming a ramp, and the installation of a new KABA Fire-Rated Roller Shutter Door. The area was then completely redecorated, ready to be fitted out by the new Retail Tenant. All works were completed whilst the shop was open.

Since completion of these works, we have completed maintenance works to the Plumbing and Heating services and many minor works.

 The team at webbs now contact us regularly to resolve any day to day building related problems.


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Webbs of West Hagley

After the successful works at Webbs of Wychbold, Pleydell Smithyman Ltd contacted us to undertake the refurbishment of the Restaurant at West Hagley.

Minor structural works enabled the Kitchen area to be open plan and extended slightly, whilst tiling, flooring and services works were completed. New Kitchen equipment and servery counters were also installed, complete with decorations throughout.

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Laufen, Evesham, Worcestershire

Over the last few years, Desertoak have continued to alter and adapt Laufen’s Bathroom Showroom in Evesham, to display all their latest bathroom ranges.

These works have ranged from reconfiguring their Office, to allow a greater display area; constructing new display areas, including new low-level display walls and fitting new display items to walls, as and when required.

We have also fitted all of the display items at the KBB Show at the NEC, Birmingham, for Laufen, Roca and Cosmic.

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NB Real Estate, Division of Existing Retail Units, Jermyn St, London

Desertoak were contracted by NBRealEstate to divide up an existing retail unit in Jermyn St London. We installed a new fireproof walls creating two demises, removed the existing shop fittings and displays. We also divided the electrics and created two zones for separate fire alarm systems interfaced with the main building system.

A new Air Conditioning system was fitted to one demise and the existing system redesigned to serve the other.

A new curved Stainless Steel shopfront was fitted to match the existing demise entrance, this included a new marble entrance and stall risers.

We subsequently worked with NB RealEstates on a Retail Fitout in Jermyn St where they acted as Contract Administrators

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JJB Sports, JJB Stadium, Wigan

We were contacted by Brightstyle to assist in the creation of a new Supporters’ Shop at the Stadium, by converting an old Ticket Sales Area and a Storage Area into the new Supporters’ Shop.

The works consisted of the demolition of internal walls, to create the open area, and an external wall, to allow for the installation of a new Shopfront. The fit out works included, new plasterboard linings to walls, installing a new suspended ceiling and the installation of new slatwall display walls, gondolas and new counters supplied by Brightstyle.

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Lloyds TSB Bank plc Branches and Offices

For the last 20-years, Desertoak have worked in partnership with the Lloyds TSB Banking Group, carrying out refurbishments and co-location works to the Bank’s Branches and Offices nationwide.

Many of these projects included structural alterations, to enable new layouts and services to be incorporated. Over the years, these projects have progressed with the Bank’s designs and working procedures.

As a preferred Contractor, Branches were completed nationally on a three year programme, based upon an agreed Schedule of Rates.

 More recently we have been involved in the refurbishment and repairs to the facades of the Branches in the south west of the UK, which have predominantly been stonework and rendered finishes.


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Porsche Showroom, Chiswick

We were pleased to complete the refurbishment of the Porsche GB showroom in Chiswick. The work consisted of structural alterations, workshop alterations, external cladding, office refurbishment and the replacement of all finishes to the car show room, all carried whilst Porsche continued to trade.

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Nokia Flagship Store, Regent St, London

Following the successful removal of the Vertu concession in Nokia’s Flagship Store, Nokia requested that we carry out some follow on minor works.

Desertoak constructed the new glass surround for their massive 103” Plasma TV, which had been relocated from the First Floor. New service points were also required, without any disturbance to the existing wall or floor finishes. 

All works were carried out at night, in order to reduce noise and disruption to Customers and Staff.

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St James Street, London
Boggi Milano
Jermyn Street, London
Alfred Dunhill
Bourdon House, Mayfair
Alfred Dunhill
Jermyn Street, London
Mount Street, London
New Bond Street, London
Gieves & Hawkes
1 Savile Road, London
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